— XFINITY —
Best offer of the year
When Major League Baseball star David "Big Papi" Ortiz decided he was going to retire, he realized that he'd have to start making smarter choices with his money. That made him the perfect personality to spread the word about XFINITY's Best Offer of the Year; a money saving offer featuring a great low price on a triple play that you could lock-in for two years.
First, our TV spot demonstrated all the ways Big Papi was going about being more financially responsible. Then, in interactive pre-roll placements, Big Papi had even more money saving knowledge to share from his book of Smart Money Tips.
Role: Digital Concept, Art Direction/Design
Credits: Lydia Cintron (AD), Thom Cordner (CW), Jeff Krotzer (CW), Nick Barrios (CD)
He also shared more tips in social videos and gifs.
— Long John Silver's —
Fast Food Mutiny
If you're like me, you probably thought that Long John Silver's was long gone. The same could be said for it's core customers, and that was a problem. LJS needed a way to reengage that core and remind them of a more adventurous fast food choice. It was time to embrace the restaurant's namesake, for customers to tap into their inner pirate and join our fast food mutiny.
Role: Concept, Art Direction/Design
Credits: Michael Lander (CW), Jamie Baldanza (CD)
It started with a social media campaign featuring fast food icons who had grown weary of the same old same old.
Then, in true pirate fashion, we set out to do a bit of hijacking. When a Long John Silver's location was in range of a major competitor, customers who opted-in to LJS mobile coupons and/or members of their loyalty program would receive a mobile notification with an incentive to change their destination.
We also created a Snapchat filter so customers could embrace their inner pirate and join the movement.
— XFINITY —
When You Have the Most Live Sports
Is watching live sports a distraction from the rest of your life, or is the rest of your life a distraction from watching live sports? All we can say for sure is that XFINITY has got you covered with the most live sports.
Role: Concept, Art Direction/Design
Credits: Jeff Krotzer (CW), Jesse Vendley (CD)
— CONVERSE —
Connectivity Takeover
As part of their 100 year celebration, Converse introduced a campaign built around the idea that their classic Chuck Taylors have always connected rebels of any kind. To launch the movement online we built a site takeover that featured their brand anthem music video as well as in-depth profiles of each of the artists featured in the campaign.
Role: Concept, Art Direction/Design
Credits: Jesse Vendley (CD), Brian Lefkowitz (CD)
