— XFINITY —
BLINDSIDED BY DIRECTV
Each summer DIRECTV tries to lure new customers (football fans in particular) with an offer that includes NFL Sunday Ticket at no extra charge. Sounds too good to be true, right?
The first time this offer was available we set out to show its effects on customers nationwide. We kicked things off with broadcast then followed it up with social posts, rich media placements and print.
Role: Concept, Art Direction/Design
Credits: Jeff Krotzer (CW), Jesse Vendley (CD)
When DIRECTV came back with a similar offer the following year we released a series of unbranded, cryptic pre-roll teasers warning customers of what was to come. They were lead to a landing page that detailed the pitfalls of DIRECTV's offer.
Since we focused on the epidemic of hits happening across the country the previous year, this time around we decided to feature the story of one unfortunate customer.
Once again, the broadcast was supported by print and digital media.
— XFINITY —
THE BEST SEAT IN THE HOUSE
When you watch live sports with XFINITY, it's like having a front-row seat to every game. So we brought that experience to life, literally — in a way only the home of the most live sports could.
Role: Concept, Creative Direction, Art Direction/Design
Credits: Jeff Krotzer (CW, CD), Jesse Vendley (CD)
