Production

— ADIDAS —
Super Bowl LIV

As part of their ongoing partnership with Parley for the Oceans, adidas wanted to use the Super Bowl in Miami to continue to spread their message to “End Plastic Waste” with activations that went beyond apparel.

We installed a sustainable football field (made from approximately 1.8 million plastic bottles) at local high school, and celebrated it’s grand opening with a 7v7 tournament where athletes got to put adidas’ Parley gear to the test. Next, we helped launch the Parley Ocean School at the University of Miami, hosting a unique nautical experience onboard a research vessel for a group of local students and special guest adidas athletes. To wrap up the weekend we created a hospitality space for both the public and adidas VIP’s that put the brand’s sustainability efforts and related apparel on full display. It also featured an art auction to raise funds for the newly created Parley Ocean School.

Role: Production Manager
Credits: Kamp Grizzly (Agency), Erik Mygrant (Producer)

— ADIDAS —
ICY PARK LAUNCH

Ahead of her third IVY PARK collaboration with adidas, Beyoncé pulled out all the stops to generate excitement around the launch of the collection that fused streetwear with the slopes. This included commissioning live ice carvings of the line’s signature shoes in parks around the NYC area.

Role: Production Manager
Credits: Kamp Grizzly (Agency), Persis Koch (Producer), Okamoto Studio (Ice Sculptors)

— ADIDAS —
YEEZY QNTM Launch

When Kanye does anything, he does it big. So when he was ready to release his first YEEZY basketball shoe, what better place to do it than during the 2020 NBA All-Star Weekend in his hometown of Chicago. To celebrate the shoe’s release we took to the Windy City’s streets in fully amphibious vehicles called SHERPs to giveaway free pairs to unsuspecting fans.

Role: Production Manager
Credits: Kamp Grizzly (Agency), Erik Mygrant (Producer)

— Facebook —
Out. Here.

In celebration of National Coming Out Day “Out. Here.” was created to show that not all LGBTQIA+ people live in big cities with established communities and reputations for acceptance. For many LGBTQIA+ people, whether they live in a small town or metropolitan city, coming out is an everyday act of courage, especially when there isn’t a very visible LGBTQIA+ community around them. But community can be found in unexpected places.

Role: Production Coordinator
Credits: Kamp Grizzly (Agency), River Gallo (Director), Devyn Galindo (Photographer), Erik Mygrant (Producer)

— ADIDAS —
BKLYN IS DIFFERENT

As part of his introduction to the Brooklyn community, James Harden and adidas saw an opportunity to create positive impact in unprecedented times. They wanted to celebrate the local, minority-owned, small businesses that made Brooklyn as different as Harden himself.

Rather than splash flashy billboards all around town to promote his latest sneaker, Harden encouraged the brand to take its budgeted media funds for the launch, and put that money back in the hands of the local community. In addition to the financial support, the businesses were provided signage that would create a spotlight to attract and encourage new customers.

Role: Production Manager
Credits: Kamp Grizzly (Agency), Nick Roldan (Producer)

— ADIDAS —
Ready for Change

adidas Legacy is a high school basketball platform helping to break barriers in sport and education in underrepresented communities. With school partnerships in Chicago, New York and Los Angeles, the program hinges on the wisdom of coaches, united in their goal to inspire young men and women, that they may lift their communities to a better future.

Role: Production Manager (NYC Location)
Credits: Kamp Grizzly (Agency), Matthew Hayes (Director), Ellington Hammond, Peter Oh (NYC Location Producer)

— ADIDAS —
Super Bowl LIII

In collaboration with BAPE, adidas Football wanted to own the conversation around Super Bowl LIII by taking over the city of Atlanta. We brought to life an exclusive pop-up shop, put on a 7v7 tournament for Atlanta’s top high school football players, and created a VIP experience for adidas pro athletes — all featuring the limited edition adidas x BAPE collection.

We also hosted a one of a kind all-girls football camp with Jen Welter, the NFL’s first female coach, as part of the launch of her partnership with the brand.

Role: Production Coordinator
Credits: Kamp Grizzly (Agency), Erik Mygrant (Producer)

— NETFLIX —
Haunting of Hill House
Halloween Haunts

Following several launch activations for The Haunting of Hill House at New York Comic Con, the bent-neck lady (the unofficial star of the show) began to appear in locations across NYC and LA just in time for Halloween.

Role: Production Coordinator (NYC Location)
Credits: Kamp Grizzly (Agency), Jenny Smith (NYC Location Producer)